Skip to main content

What's New

BOC Life Launches Wellness Ecosystem Brand – “Live Young”

BOC Life Launches Wellness Ecosystem Brand – “Live Young”

Exclusive introduction of “Biological Age Model BAM”, co-developed by ReMark and Garmin Partnering with Garmin, innovation and technology startups, social platforms and social enterprises to co-build an open and collaborative ecosystem Beta attracts 25,000 users, it is expected to reach 100,000 users by next year. Social sharing is key to physical and mental health An integrated platform of gamification with social and charity elements aims at encouraging the users to foster a healthy lifestyle BOC Group Life Assurance Company Limited (BOC Life) announced today the official launch of its wellness ecosystem brand – “Live Young”. Partnering with the world’s leading smartwatch label Garmin, smart health technology start-ups in Hong Kong and Asia, social platforms, local merchant brands, charities and social enterprises, to provide a brand-new wellness ecosystem for Hong Kong people. The “Live Young” programme aims at encouraging users to foster healthy lifestyles by lowering their biological age. The “Live Young” programme is cutting-edge in its exclusive introduction of the ‘Biological Age Model BAM’ algorithm, coupling gamification with charity and social elements all into one platform, encouraging users to engage in a healthy and bio age-reducing lifestyle together with their families and friends. Co-developed by ReMark and Garmin, the ‘Biological Age Model BAM’ won a gold medal in the 2021 Global FinTech Awards organised by the Monetary Authority of Singapore. Enrolment in the “Live Young” rewards programme is free-of-charge. User data will be recorded by the App based on the BAM algorithm's five metrics: Sleeping Hours, BMI, Resting Heart Rate, Active Calories and Steps. Calculated on a daily basis, Bio Age results are automatically transformed into Points which can be used directly in the rewards app to redeem Garmin smartwatches and eVouchers from a wide range of partner merchants, covering groceries, healthy diet, active lifestyle and healthcare, among many others. Users may also choose to dedicate their Points to charitable causes. Beta Version Attracts 25,000 Users The “Live Young” rewards programme commenced its pilot run in mid-year 2021. Without any advertising promotions, the number of users has reached 25,000 by word of mouth alone, and the number of users is expected to exceed 100,000 by the end of next year. The overwhelming strong reception to the Beta version is mainly attributable to the programme’s unique social function. Mr. Ngai Chi Wai, Chief Marketing Officer of BOC Life cum Project Director of “Live Young” rewards programme, said, "Every user gets to add their family and friends in the app, form a group and take on Bio Age challenges together. Points can be shared to redeem rewards or donated for philanthropic purposes. Initial data shows that users send out more than 2,500 invitations to friends per month, and they reduced their Biological Age by 3 years and 4 months on average. We believe connection between people is the key to individual physical and mental health, especially in the post-pandemic era." Social Sharing Key to Physical and Mental Health Through massive user surveys and research, our ecosystem team discovered that respondents consider social sharing is essential to physical and mental wellness. While working out with friends provides the main impetus, experience sharing is also crucial to keeping them in good spirits. Respondents also indicated that understanding one’s own situation and assessing its effectiveness regularly help users sustain healthy lifestyles. ‘Wearable devices such as professional smartwatches can add colour to a health management programme on the back of their capabilities in tracking, assessment, gaming, competition and socialising with family and friends, enriching users’ health journey and helping them pursue and stick with desirable habits,’ Mr. Ngai added. Adopting a different approach to business strategy formulation, the “Live Young” project team, along with Design Thinker consultants, made use of design thinking to come up with the strategy and plan for the entire wellness ecosystem. As Mr. Ngai explained, “The Live Young rewards programme is only the first step of many in our holistic wellness ecosystem strategy. Our vision is to forge an innovative, all-win business model that connects individuals, families, peer circles and corporates with social power and well-being. Our team put themselves in the shoes of stakeholders and users during the course of multiple quantitative and qualitative research studies, with the goal of gaining insights into the needs of our customers, which in turn would facilitate the development of the prototype of the ecosystem.” Co-creating and Sharing are Important Pillars of the Ecosystem Premised on in-depth cooperation with partners from across different industries, the ecosystem develops an all-win model in order to create new value and an enhanced experience for customers. The core partners of the “Live Young” ecosystem in the first phase include: world-leading smartwatch label Garmin, global reinsurance group SCOR headquartered in France and its innovative technology subsidiary ReMark, local start-up Mojodomo, well-known social platform Baby Kingdom, and charitable organisation Food Angel. The rewards programme has brought together more than 35 popular brands as partners, with the ecosystem expecting to welcome additional brands to a total of 100 merchants over the course of next year. In his remarks at the official release ceremony, Mr. Wilson Tang, Chief Executive of BOC Life, said, “BOC Life’s strategy featuring four main life scenarios including health, retirement, legacy and education, with health standing out from the rest with the broadest coverage. Health is a universal value shared by all, particularly in the post-pandemic age. Co-creating and sharing are important pillars of the ecosystem, BOC Life is willing to take the lead in advocating it to all. I hope the Live Young’ marque will in future not only belong to BOC Life, but become an established iconic ecosystem that is created, owned and enjoyed by all stakeholders, including customers, collaborative partners and the society at large.”

Read more
BOC Life and Serensia Woods Sign a Strategic Cooperation Agreement

BOC Life and Serensia Woods Sign a Strategic Cooperation Agreement

Launching the First All-New Cooperation Project on ‘Insurance + Wellness and Retirement’  across Guangdong, Hong Kong and Macao under the ‘Guangdong-Macao In-Depth Cooperation Zone in Hengqin’ Initiative BOC Group Life Assurance Company Limited (‘BOC Life’) today (15 November) entered into a Strategic Cooperation Agreement with SW Wellbeing Holdings Limited (‘Serensia Woods’), a subsidiary of Macao-based HN Group, marking the first cooperation project on ‘insurance + wellness and retirement’ across Guangdong, Hong Kong and Macao under the ‘Guangdong-Macao In-Depth Cooperation Zone in Hengqin’ initiative. It is also BOC Life’s first strategic cooperation project in the ‘Guangdong-Macao In-Depth Cooperation Zone in Hengqin’. BOC Life is Serensia Woods’ exclusive life insurance partner in Hong Kong, as well as their first life insurance partner in the Greater Bay Area (‘GBA’). The Agreement, as witnessed by Mrs. Ann Kung, Bank of China (Hong Kong) Deputy Chief Executive and Ms. Amber Li, President of HN Group, was signed by Mr. Wilson Tang, Chief Executive of BOC Life and Mr. Rodrigo Yang, Chairman and Founder of Serensia Woods. Mr. Wilson Tang, Chief Executive of BOC Life, said: “By proactively capturing the new business opportunities on retirement arising from favourable policies, BOC Life is actively developing our retirement and financial business. In line with the Mainland’s increasing emphasis on the elderly sector, the Bank of China Group is incorporating retirement and financial services into its development strategy. This could also strengthen regional cooperation and unleash synergistic potential within the Bank of China Group. In a collective effort with Serensia Woods in the GBA, BOC Life wishes to forge a business ecosystem for ‘insurance + wellness and retirement’. We aim to build a premium wellness and retirement brand to reinforce BOC Life’s status as a Retirement Expert while providing Hong Kong and Macao customers with more quality retirement choices.”  Mr. Rodrigo Yang, Chairman and Founder of Serensia Woods, said: “With a vision of providing high-end and innovative wellness services, Serensia Woods has established the first site in Greater China integrating preventive medicine, anti-aging treatment, retirement vacation and blissful living. Serensia Woods promotes a novel lifestyle where wellness is a key part of daily life. Based on the concept of sustainable aging, we provide solutions to help people lead healthier and more colourful lives. We are very honoured to be the partner of BOC Life’s first strategic cooperation project in the ‘Guangdong-Macao In-Depth Cooperation Zone in Hengqin’, as well as having BOC Life as our first insurance strategic partner in the GBA. With the continuous support from BOC Life, we look forward to further exploring the best practice in sustainable aging, which will benefit society as a whole.” Premised on law abidance, regulatory compliance and risk control, the Strategic Cooperation Agreement signed by the two parties lays out areas for further exploration and cooperation, including: 1.    An innovative business model pooling resources together for ‘insurance + wellness and retirement’: Study and formulate an innovative business model for combining resources in ‘insurance + wellness and retirement’. Provide and develop specific retirement and health insurance products for the industry. Enhance and improve retirement and health insurance product lines by catering to customer needs for retirement and healthcare protection at different life stages. Provide customers with wellness-oriented value-added services by leveraging the wellness and retirement resources of Serensia Woods. 2.    Join forces to create a wellness and retirement brand: Explore the building of a wellness and retirement brand, enhance the influence of both brands in GBA’s wellness and retirement market, strive to promote the co-developed products and services as top choices in the industry. 3.    Explore cooperation in ‘Serensia Woods Phase II’: Look into the feasibility of jointly investing in, planning and developing the second phase of the Serensia Woods project, riding on the resources, products, services and operating strengths of the two parties. This strategic cooperation marked a new milestone on the ecosystem of GBA’s wellness services for BOC Life and Serensia Woods. Leveraging efforts with such new initiative by both parties, to build up a Hong Kong and Macao style retirement and financial services model, to bring innovations and new developments to Hong Kong Macao wellness and retirement industry, to set new visions and standards of GBA’s ‘insurance + wellness and retirement’ services.

Read more
BOC Life in STEAM Education Partnership with St. James’ Settlement  Instils Interest in Scientific Research & Innovation among Students Through ‘New Generation Financial and Technology Designers’ Programme 

BOC Life in STEAM Education Partnership with St. James’ Settlement Instils Interest in Scientific Research & Innovation among Students Through ‘New Generation Financial and Technology Designers’ Programme 

BOC Group Life Assurance Company Limited (‘BOC Life’) announced a new ‘BOC Life New Generation Financial and Technology Designers’ programme in partnership with St. James’ Settlement. With the aim of promoting STEAM (Science, Technology, Engineering, Arts and Mathematics), this computer programming course is customised to the educational needs of Hong Kong students, with emphasis on both application and innovation. The course marks a new milestone in St. James’ Settlement’s ‘Grant-in-aid Brightens Children’s Lives Service’ for underprivileged students with the hope of enriching their school life.  BOC Life has committed a sponsorship of HK$1 million to fund the development of this two-year programme. The project has also received a matching grant from the ‘Partnership Fund for the Disadvantaged’ of the Social Welfare Department. With a total funding of HK$2 million, the project is expected to benefit at least 320 underprivileged students.  Mr Wilson Tang, Chief Executive of BOC Life, said at the launch ceremony: “BOC Life is an active advocate for ESG (Environment, Social and Governance) development, and embeds it in our business operations and corporate values. The ‘BOC Life New Generation Financial and Technology Designers’ programme will put students in touch with STEAM. We believe that computer programming training can help students strengthen their logical and mathematical concepts, as well as their problem-solving skills. We have also incorporated wealth management, FinTech and recycling elements into the course so as to nurture positive values in financial management and environment responsibilities from an early age. We are confident that the students will enjoy learning more about technological applications in Arts and ESG.”  With programming training as the main theme, ‘BOC Life New Generation Financial and Technology Designers’ also aims to promote environmental protection. The programme will provide two different courses for junior and senior primary students, each with 16 sessions of workshops with a total of 24 hours. The tutors will use an interactive approach to instil interest in Science, Technology and Engineering. Primary 2 and 3 students will take part in programming and environmentally friendly robotic workshops, where they will learn coding skills and make robots from recycled materials. Primary 4 to 6 students will participate in AI and wealth management programming workshops. In addition to programming skills, they will gain an understanding of FinTech and consumption patterns under electronic payments. Through participating in phone apps development, the students will be better equipped to cope with technological challenges that they may face in everyday life in future.  Ms Josephine Lee, Chief Executive Officer of St. James’ Settlement agreed that “STEAM is a trend not to be missed, but unfortunately, many schools and families lack the necessary equipment and resources to offer students the opportunity to learn. We are grateful for the generous support of BOC Life and ‘Partnership Fund for the Disadvantaged’. The school children will benefit from the opportunity to acquire STEAM knowledge, while they can understand how the environment, financial management and Technology are applied in society. We also hope to help them cultivate their own interest, and learn how to use innovation to design concrete solutions for daily life challenges.”  With the addition of Arts elements, the project will shift thematically from STEM to STEAM. The course is set to launch in the current term. A launch ceremony was held today at David Li Kwok Po Community Hall, St. James' Church, Wan Chai, where Mr Tang was the first to experience the well-designed activities along with school children. There are three booths on site, featuring respectively upcycling smart robotic vehicle, smart traffic light mini-game and FinTech wealth management programming, creating a lively vibe around the venue. 

Read more

Media Contact

For any media enquiries, please contact Corporate Communications and Brand Marketing Department by e-mail

 

e-mail:media@boclife.com.hk

Important Notice

Important message you need to know

News Archive

Browse for previous BOC Life news