BOC Life x St. James' Settlement Unveil a New Chapter in STEAM Education Igniting Innovation to Build a Sustainable Smart Hong Kong

BOC Group Life Assurance Company Limited (“BOC Life”) and St. James’ Settlement (“SJS”) joined force to unveil a new chapter of STEAM education through organization of the “BOC Life New Generation Financial and Technology Designers’ Programme – Sustainable Smart Hong Kong” Mobile Application Design and Drawing Contest for Hong Kong Primary Schools (the Contest). This cross-sector initiative supports the HKSAR Government’s STEAM education direction while nurturing innovation and technology talents, in leading Hong Kong’s development into a sustainable yet smart city.

The city-wide Contest concluded with an encouraging award presentation ceremony today honoured the outstanding winners. The Contest attracted hundreds of entries from primary schools in Hong Kong, demonstrated students’ exceptional creativity and coding skills in presenting their ideal sustainable smart Hong Kong themed “smart city, smart ageing and smart wellness” through mobile app designs (Primary Senior) and drawings (Primary Junior).

The judging panel comprised cross-sector leaders from finance, technology, arts, and social welfare industries, include Mr. Wilson Tang, Chief Executive of BOC Life; Ms Josephine Lee, Chief Executive Officer of St. James’ Settlement; Mr. Francis Fong, Founding Chairman of the Hong Kong Association of Interactive Marketing and Honorary President of the Hong Kong Information Technology Federation; Ms Vivienne Chiu, Chief Brand and Communications Officer of BOC Life; Ms. Al Fong, Executive Director of MakerBay Foundation; Ms. Kwan Kit Yi, Founder of KITYICAT CREATION and Illustrator; and Ms. Geran Yuen, Founder of Kitsum’s Art Loft and Artist.

Ms. Josephine Lee, Chief Executive Officer of St. James’ Settlement, and Ms. Vivienne Chiu, Chief Brand and Communications Officer of BOC Life, officiated the awards ceremony which was attended by teachers and students from participating schools. In her remarks, Ms. Lee said: “As longstanding partners, BOC Life and SJS are dedicated to providing underprivileged children with STEAM learning opportunities, thereby contributing to Hong Kong’s growth as a smart city. We are delighted to see students showcase their achievements through this contest, and we hope it inspires them to become more attuned to the needs of the community.”

Ms. Vivienne Chiu, Chief Brand and Communications Officer of BOC Life, shared: “Creativity is essential for building a sustainable smart city. This contest has allowed us to join forces to strengthen STEAM education and nurture Hong Kong’s next generation of innovators. It is inspiring to witness the creative vision of the youth who will shape our future. Equally, we are committed to fostering their sense of social responsibility from a young age, ensuring our city’s sustainable progress across all fronts.”

Mr. Francis Fong, a judge in the mobile application design category, commended the participating students for incorporating AI elements into their projects. Looking forward, he highlighted that AI will increasingly assist with programming tasks, allowing individuals to focus more on identifying and understanding core issues. He added that contests like this are valuable in encouraging multi-perspective thinking and fostering solutions to social challenges.

The award-winning entries fully demonstrated the students’ boundless creativity. Centered on the contest's themes of “smart city, smart ageing and smart wellness,” the students expressed their vision of an ideal smart community through drawings and mobile application designs.

Winners in the primary junior envisioned imaginative, elder-friendly cities and a greener Hong Kong. Those in the primary senior skillfully merged artificial intelligence with sustainability, creating innovative projects such as companion chatbots for the elderly, vision-assistive applications, and educational eco-games - showcasing care for senior well-being while contributing to broader community health.

The top three winners in each category - champion, the first and second runner-ups were awarded BOC Life scholarships of HK$10,000, HK$6,000, and HK$4,000 respectively. Together with other awardees, the student winners will also join an exclusive study tour in the Greater Bay Area with a giant panda visit at the Ocean Park, enjoying valuable opportunities to broaden their learning horizons.

For further details about the contest, please visit the official website: https://sustainable-smarthk-contest2025.com/ 

Winners List of Mobile Application Design and Drawing Contest for Hong Kong Primary Schools:

Officiating guests Ms. Josephine Lee, Chief Executive Officer of St. James' Settlement (First Right) and Ms. Vivienne Chiu, Chief Brand and Communications Officer of BOC Life (Second Left), accompanied by two judges Ms. Kwan Kit Yi, Founder of KITYICAT CREATION and Illustrator (Second Right); and Ms. Geran Yuen, Founder of Kitsum's Art Loft and Artist (First Left), congratulate the winners at the award presentation ceremony for the "BOC Life New Generation Financial and Technology Designers' Programme – Sustainable Smart Hong Kong" Mobile Application Design and Drawing Contest. 
 

The Mobile Application Design and Drawing Contest for Hong Kong Primary Schools, co-organised by BOC Life and St. James’ Settlement marked a successfully conclusion. Students demonstrated exceptional creativity through their drawings and mobile application designs well illustrated the theme of “Building a Sustainable Smart Hong Kong.”
 

Ms. Josephine Lee, Chief Executive Officer of St. James' Settlement (First Right), and Ms. Vivienne Chiu, Chief Brand and Communications Officer of BOC Life (First Left), express their sincere gratitude to the Junior category judges: Ms. Kwan Kit Yi, Founder of KITYICAT CREATION and Illustrator (Second Left), and Ms. Geran Yuen, Founder of Kitsum's Art Loft and Artist (Second Right).

The city-wide Contest concluded with an encouraging award presentation ceremony today honoured the outstanding winners. Together, participating students, teachers, judges and officiating guests witness the exciting moment how innovation and technology are shaping a smart yet sustainable Hong Kong.