Encourage family and friends to improve health together!

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About “Live Young”

Looking to improve your health but lacking motivation?

According to a global research report conducted by professional consulting firm ReMark¹, the top 3 ways to provide people with the drive and encouragement to improve their overall health are:

Evidently, rather than pursuing health through individual effort alone, the connection and sharing between people can more powerfully generate effective motivation. Coupled with regular body check-ups and use of health & wellness apps, such measures can promote the development of a healthy lifestyle.

Family and friends are the keys to physical and mental health?

In modern society, physical and mental health are equally important. More than half of the respondents in the survey stated that regular communication with friends and family is the most effective way to alleviate life stress and improve psychological health¹.

Using tools to monitor health results?

Under the promotion of innovative technology worldwide, common health monitoring tools include "Wearable Devices" and "Health Apps":

The penetration rate of such health monitoring tools is increasing every year, indicating that the majority of global respondents recognize the significant benefits of health technology¹. These benefits include:

Find it difficult to maintain a healthy lifestyle?

In addition to using tools to monitor health conditions, incentive measures can produce lasting positive effects, encouraging active exercise to sustain the development of healthy behaviour. The most attractive rewards for respondents include¹:

How is “Live Young” different from others?

“Live Young” helps you monitor your health results and progress regularly, and through connections and sharing between individuals, it helps to promote and maintain physical and mental health with your family and friends!

Through the “Live Young Rewards App”², you can:

• observe each other’s Bio Age Reduction result and progress on the “Live Young Journey”
• give loves to encourage each other upon completion of Missions
• share the —〇 Coins with your friends and join forces to redeem rewards
• give back to the community by using —〇 Coins for charitable donations
• Redeem Premium Voucher with —〇 Coins for settling premium due and levies for valid policy(ies) of BOC Life’s Premium Voucher Designated Insurance Plans³

“Live Young” has been recongised with numerous awards and honours

“Live Young” has received enthusiastic response since its launch, and gained accolades from industry and been recognised by different awards and honours.

The Hong Kong Federation of Insurers - HK Insurance Awards 2023

• Outstanding Digital Marketing Campaign Award – Top 3

Marketing-Interactive The Marketing Excellence Awards 2023

• Excellence in Use of Technology (Bronze)

Marketing-Interactive MARKies Award 2022

• Best Idea - Experiential Marketing (Silver)
• Best Use of MarTech (Silver)
• Best Use of Digital Solution (Bronze)
• Best Use of O2O Strategy (Bronze)

Marketing-Interactive PR Awards 2022

• Best PR Campaign - Finance and Insurance (Silver)

The Hong Kong Federation of Insurers - HK Insurance Awards 2022

• Outstanding Integrated Marketing Strategies Award – Top 3