We believe that a strong corporate culture inspires passion among employees in serving customers. We have inherited a strong corporate culture from our parent company, BOCHK (Holdings), and are committed to delivering superior services to our customers. BOC Life embraces the Group's Vision, Mission and Core Values (VMV), which is well communicated to customers and the public through our "Endless Love" marketing campaign. Going forward, we will continue to strive for excellence and contribute to the Hong Kong community.
To be the life partner of our customers a valued business of our shareholders and
a preferred employer to our staff.
Building customer satisfaction and provide quality and professional service
Offer rewarding career opportunities and cultivate staff commitment
Create values and deliver superior returns to shareholders
With these three missions, BOC Life is committed to achieving the six core values of: