Our Vision, Mission and Values

We believe that a strong corporate culture inspires passion among employees in serving customers. We have inherited a strong corporate culture from our parent company, BOCHK (Holdings), and are committed to delivering superior services to our customers. BOC Life embraces the Group's Vision, Mission and Core Values (VMV), which is well communicated to customers and the public through our "Endless Love" marketing campaign. Going forward, we will continue to strive for excellence and contribute to the Hong Kong community.

Our Vision

To be the life partner of our customers a valued business of our shareholders and
a preferred employer to our staff.

Our Mission

Building customer satisfaction and provide quality and professional service

Offer rewarding career opportunities and cultivate staff commitment

Create values and deliver superior returns to shareholders

Core Values

With these three missions, BOC Life is committed to achieving the six core values of: